In this comprehensive review, we’ll learn about the features and functionalities of GetResponse, a popular email marketing solution. We’ll break down its advantages and disadvantages to help you determine if it’s right for your business, or if you should consider exploring alternative options.
Let’s find out.
What is GetResponse?
GetResponse a email marketing app that allows you to:-
- Build a mailing list and acquire data on it.
- Send e-newsletter to subscribers of your list.
- Automate your email marketing with autoresponders.
- View and analyze data about your email campaigns, such as open rates, clickthrough rates, forwarded emails, and more.
GetResponse was founded in Poland in 1998 with the goal of making it simple to send e-newsletters. However, the company has made a significant change since then. It has evolved into a comprehensive e-commerce and online marketing solution, well beyond its traditional email marketing roots.
GetResponse offers a wide range of outstanding features designed to provide an all-in-one solution for businesses. In addition to its excellent email marketing capabilities, the platform now includes various tools and functionalities. These include a user-friendly website builder,chat features, e-commerce features, webinar hosting, professionally designed landing pages, and automated sales funnels.
GetResponse pricing
GetResponse pricing plans available in 6 pricing:-
- Getresponse Free Plan – With this free subscription, you can use a trimmed-down version of Getresponse indefinitely as long as your list is less than 500 records long.
- Email Marketing Plan – this plan stsrt at$19 per month,allows you to send an unlimited amount of emails to up to 1,000 subscribers.
- Marketing Automation — this plan offers a starting price of $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing — this plan offers a starting price of $119 per month for up to 1,000 subscribers.
- Max Plan – custom pricing
- Max2 Plan — custom pricing.
Your charges rise as you grow your list of subscribers.To use GetResponse with a list of 100,000 subscribers, you may expect to pay $539, $599, or $699 per month for the “Email Marketing plan ,” “Marketing Automation plan,” and “Ecommerce Marketing plan”, respectively.
The “Max” plan and “Max2” plan are more “enterprise level” solutions that offer advanced features ( we’ll talk more about these in a moment). The actual pricing for these plans depends on your requirements and list size; if you’re interested in using either of them, contact GetResponse to organise a trial, discuss your needs, and negotiate pricing.
Decent discounts are available if you pay advance for one or two years of service —18% and 30% respectively.
The paid plans are available for a free 30-day trial that you may access here.
Key differences between plans
The following are the main features shared by all paid GetResponse plans:-
- the capability of importing and hosting a subscriber list
- a variety of e-newsletter templates
- autoresponder functioning
- a landing page creator
- leading funnels
- Ad management tools for Facebook and Google
- a website creater tool
The “Email Marketing,” “Marketing Automation,” and “Ecommerce Marketing” plans have a variety of differences, but for me, the following are the ones that are most important:-
- The automation builder – probably GetResponse’s most amazing tool, the automation builder (which allows you to develop complex autoresponder sequences based on user behaviour), is only fully available on the ‘Marketing Automation’ plan or higher.
- Conversion funnels – As you move up the pricing ladder, you have access to more automated sales funnels.
- Live webinars — This functionality is not accessible on the ‘Email Marketing plan’, and the total number of webinar participants is limited at 100, 300, 500, and 1,000 with the ‘Marketing Automation plan,’ ‘Ecommerce Marketing plan,’ ‘Max,’ and ‘Max2′ plans, respectively.
- Paid webinars — You can only be charged for webinar access if you have a ‘Ecommerce Marketing’ plan or higher.
- On-demand webinars (access to pre-recorded information) – you can only offer these to customers if you have a ‘Ecommerce Marketing’ plan or above.
- Team management — The ‘Email Marketing plan’ only allows for one user account; in comparison, ‘Marketing Automation plan’ allows for three, ‘Ecommerce Marketing plan’ allows for five, ‘Max’ allows for ten, and ‘Max2’ plans allows for 500.
- Transactional emails —Only the ‘Ecommerce Marketing’ plan and higher are eligible for the abandoned order recovery feature, which automatically sends reminder emails to website visitors who don’t finish an order. Order confirmation emails also work the same way.
- SMS marketing – Only the ‘Max’ plans allow users to send promotional text messages.
- Customer support – If you have a Max2 subscription, you can enjoy phone support along with a personal account manager, also known as a ‘Customer Experience Manager’ in GetResponse.
How does GetResponse pricing compared to those of its competitors?
As long as you’re OK with the entry-level ‘Email Marketing’ plan, GetResponse will be less expensive than many of its primary competitors — especially if you have a significant number of email addresses in your database.
GetResponse’s starting price is competitive: for $19 per month, you may host a database of up to 1,000 email addresses, compared to $25 per month with AWeber and $29 per month with Campaign Monitor. When utilised with 1,000 contacts, Mailchimp’s broadly equivalent ‘Standard’ plan costs $60 per month.
GetResponse remains less expensive than all of these alternatives as you grow up the pricing ladder.
A few of other things to be aware of with the competitor pricing front are:-
Some providers, like as Mailchimp, charge you to host both subscribed and unsubscribed contacts, which might add up to a large hidden cost. GetResponse will only charge you for active subscribers.
 If you are willing to pay in advance for one or two years, you can receive significant discounts on any GetResponse package (18% and 30%, respectively). This is greater than the discounts offered by popular competitors.
So, in terms of pricing, Get Response performs well in comparison to competitors.
Key features of GetResponse
GetResponse has an extremely wide feature set in comparison to other email marketing platforms – even on its entry-level subscription.
The platform offers everything you’d expect from an email marketing platform — list hosting, templates, autoresponders, data analytics, and so on — but, as previously stated, it has recently expanded its feature set to the point where it has morphed into an all-in-one marketing and e-commerce solution.
The question is if all of this results in the product being a jack of all trades and master of none.
Let’s look at its features to find out.
Autoresponders
Autoresponders are e-newsletters that are delivered to your subscribers at predetermined intervals.
As an example, you can set up autoresponders such that…
As soon as someone joins your contact list, your company sends them a welcome message.
One week later, they get a discount on some of your goods or services.
A few weeks later, they get a social media follow-up invitation.
And so on.
GetResponse’s autoresponder capability is a big selling point – as long as you’re on one of its subscription plans, the product offers some of the most comprehensive autoresponder features available.
GetResponse autoresponders can be used to send timed or action-based messages. — Time-based choices include cycles like the one shown above, while action-based messages can be prompted by user actions or information, such as:-
- opens
- clicks
- subscriptions to specific lists
- modifications to contact preferences
- achieved transactions / targets
- on certain occasions likse birthdays
- Modifications to user data
- Marketing automation tools
GetResponse offers a more advanced method for automatically sequencing emails, in addition to the simple’drip’ style autoresponders discussed above.
This is known as ‘Marketing Automation,’ and it is only completely available on ‘Marketing Automation’ or above levels.
This feature allows you to design automation workflows with a drag-and-drop editor — you basically put up a ‘automation flowchart’ that directs GetResponse what to do if a user opens a specific offer, clicks on a specific link, and so on.
The functionality offered here goes well beyond what autoresponders have traditionally provided, and it enables you to design a user path that can be highly customised.
Getresponse email templates
There are 197 templates offered by GetResponse, which is fewer than some other email marketing services (most notably AWeber, which provides over 600), but they’re varied in nature, have contemporary styles, and are simple to update.
The email templates are arranged into a few categories that are focused on main goals, such as promoting, instructing, and selling, and their quality is normally very high.
However, One of its features that must be mentioned is that inability to establish “global” styles for headers and content.
As it stands, the template editor does not allow you to define heading and paragraph styles that can be reused throughout a message, which means more manual text formatting as you compose emails, which is inconvenient.
On the plus side, the GetResponse email generator allows you to make broad use of online fonts.More Google Fonts can be used in your e-newsletters than any competitor application that I’ve personally reviewed so far.
This large collection of online fonts is fantastic because, given the dominance of Google fonts in corporate branding these days, it will allow many users to make email campaigns which maintain brand values.
It’s necessary to keep in mind that not all email programmes support the usage of web fonts; but, in GetResponse, you can define a ‘fallback font’ to accommodate those. In the email programmes that do, emails written using GetResponse have the potential to look very good indeed.
Finally, all GetResponse templates are responsive, which means they immediately adjust to fit the device being used to see an e-newsletter, including a mobile phone, tablet, desktop computer, and so on.
You can use the preview feature to see how your newsletter will look on desktop and mobile.
(It would be wonderful if a tablet preview option was provided too — but in truth, most tablet devices show emails in a fairly similar way to desktops).
Get Response AI tools
Two new artificial intelligence tools for creating e-newsletters have recently been added by GetResponse.
The first of these is its AI (artificial intelligence) subject line generator.
This tool generates email subject lines based on the keywords you enter, giving you 5 options to choose from. When you select one, you may leave it as is or modify it further via the GetResponse email editor.
The second artificial intelligence tool of Get response is an AI Email Generator.
This tool, powered by Open AI’s ChatGPT-3 technology, creates the whole copy, layout, and design for your email based on your instructions.
It allows you to select one of six ‘tones of voice’ for your email text. Among the options are ‘convincing,’ ‘formal,’ ‘inspirational,’ ‘educational,’ ‘friendly,’ and ‘neutral.’
Although these AI tools are still in their infancy, they both perform excellently and have the potential to greatly change GetResponse’s email newsletter creation process if additional capability is given to them.
Analytics
GetResponse provides a good selection of analytics and reporting features.
You get all the essentials, of course — open rate, click-through rate, and unsubscribe rates, and so on — but there are also a few highly useful reporting tools that deserve special attention, including:-
- ‘One-click retargeting’:- a simple method of identifying those who interacted or did not engage with a specific newsletter and sending them an appropriate follow-up.
- ’email ROI’:– By including tracking code on your post-sales page on your website, you can measure the effectiveness (or ineffectiveness!) of your email campaigns in generating sales and calculate your return on investment in email marketing.
- Per-user information – you can click on any of your subscribers to learn where they signed up, where they live, and which emails they’ve viewed in the past.
- Comparison of e-newsletter performance — It is quite simple to compare the performance of two e-newsletters side by side.
Similar reporting features are provided by Mailchimp and AWeber, particularly in the area of sales monitoring, but GetResponse’s reporting tool is definitely one of the most feature-rich ones available.
Split testing
Split testing is sending variations of your e-newsletters to some of your subscriber list, tracking their success, and then sending the ‘best’ version to the rest of your list.
GetResponse allows you to perform split tests with up to five topic headers OR content variants.
During a split test, however, you may only use one variable at a time; for example, you can compare emails with different subject lines, but both versions of the email must have the same information (or vice versa).
Some email marketing platforms offer greater flexibility in this aspect compared to others. They provide the ability to test multiple variables, such as send time or sender name, and even allow combining variables during tests.
So GetResponse could do a little better here.
GetResponse, on the other hand, delivers extremely detailed reports on each newsletter version in your split test.For example it shows you who opened each versions and gives you with a ‘click map’ so you can see which parts of the newsletter, your subscribers are interacting with.
Excellent timing?
Although GetResponse’s split testing capabilities could be more extensive, it offers a related sending feature that effectively makes up for this – its ‘Perfect Timing’ tool.
This function sends your email at the most likely moment for it to be opened (GetResponse analyses your subscribers’ previous email-opening patterns to find this).
Landing pages creator
When it comes to leads generation, GetResponse is different from its competitors because it has a special tool for generating leads: a landing page creator.
Landing pages have become a key component of any online advertising campaign (Facebook, Google Ads, etc.).
This is because online ads generally produce far more leads if, instead of simply sending people into an information-packed website, they points users to attractive ‘squeeze pages’ that included clear information and a simple, well-designed data collection form.
GetResponse provides the ability to create advanced squeeze pages out of the box. Significantly, you can compare the conversion rates of various pages in real time and select the best performing one for your advertising campaigns.
This can have a significant impact on the amount of leads you generate and the reach of your email marketing campaign.
Similar products usually require the use of a third-party landing page creation tool to get this level of capability, thus the inclusion of the landing page a feature is a very useful — and cost-saving — piece of functionality that you should have in your email marketing toolbox.
GetResponse’s landing page feature is available on all plans, including the free one.
Given that popular landing page platforms Unbounce and Instapage charge a monthly minimum of $99 and $199, respectively, there are lots of savings can be made on squeeze pages by using GetResponse.
Your landing pages can be linked to a broad range of analytics tools and cookies, including Google Analytics, Google Tag Manager, Kissmetrics, and your Facebook pixels.
And there is 197 landing page design templates to select from — just like with GetResponse’s email design templates, they’re professional and modern in appearance (especially the more recently-introduced ones).
However, there are a few issues with the landing page creator that must be solved.
First, the user interface is not particularly straightforward – in fact, it is a little clunky.
Second, you’ll likely need to design different versions of your landing pages for both desktop and mobile.
In some ways, this is a positive thing because it allows you to hide parts of your landing page that you don’t want mobile consumers to view. However, doing so is a very difficult task.
The landing pages may also load more quickly – Google’s Page Speed Insights tool indicates that there is possibility of improvement (the faster that sites load, the better they frequently convert).
And finally, you are able to use analytics cookies on your GetResponse landing page, such as the Facebook pixel, but not in a GDPR-compliant manner.
To comply with the EU’s GDPR cookie standards (and several US states’ data protection rules as well), you must provide users with a clear way to opt in or out of cookie use before the cookies are launched. GetResponse does not allow you to do this; the best you can do is alert users that cookies are being used on a landing page.
In essence, many GetResponse users, particularly those in the EU, are going to end up breaking the law once they add their Facebook pixel or Google Analytics tags on a GetResponse landing page.This is far from ideal and it is a situation which GetResponse should immediately address.
So, while the landing page is an excellent feature in many ways, it is let down by the user interface, specifically the lack of an useful cookie consent banner.
Webinars
GetResponse recently added webinar hosting to its platform.
Given that webinars can be utilised to generate leads as well as significant cash, the thought of having your email database and webinar tool under one roof is highly appealing.
In comparison to well-known webinar solutions, the pricing is also relatively reasonable, especially when you take into account all the extra marketing options that Getresponse offers.
As an example, GoToWebinar, one of the top providers of webinar hosting services, charges $59 a month only to host live webinars. For the same cost, GetResponse allows you to perform the same tasks as well as many more.
However, the GoToWebinar participant limit is higher, allowing you to broadcast webinars to 250 people,— GetResponse’s $59 ‘Marketing Automation’ package has a maximum of 100 contacts.
To be honest, I wasn’t expecting much from the webinars function because I’ve found several sections of the GetResponse user interface — specially landing pages — to be a little clumsy in the past.
However, I was pleasantly surprised to find that the webinars’ functionality and user experience are really outstanding — and are generally on par with any specialised platform I’ve previously used for online meetings or webinars in terms of quality.
Here are a few GetResponse webinar features that are extremely useful:-
- The fact that your attendees do not need to install any software in order to participate in the webinars.
- With a simple click, you may record your webinars.
- screen-sharing feature
- the capability to host up to three presenters in a webinar
- video sharing feature (YouTube)
- the capability of uploading PowerPoint presentations into GetResponse to use during a webinar.
- the option to use previously recorded webinars or previous events as a part of a sales funnel (as a component of GetResponse’s “on-demand webinars” functionality).
The most important thing to keep in mind is that the paid and on-demand webinars are only offered on the ‘Ecommerce Marketing’ plans and higher. It also means that the function will cost you a minimum of $119 a month.
The file storage limitations with your recorded webinars are another drawback of the webinars function. You get a maximum of three hours storage with the “Marketing Automation” plan, six hours of storage with the “Ecommerce Marketing” plan, and as much as twenty hours storage with the “Max2” plan.
As a result, if your company’s main focus is on webinar material, you may require a different storage solution to provide it to attendees.
However, GetResponse’s webinar capabilities is a highly useful feature to have in your email marketing arsenal, and its availability as a feature provides GetResponse a big advantage over its key competitors. Â
The simple fact that your email list is completely integrated with your webinar broadcasting tool is a significant benefit, and the quality of this feature is quite surprising.
Let’s take a look at another benefit that is unique with GetResponse: “conversion funnels.”
Conversion funnels
Another feature that sets GetResponse apart from competitors is its ‘conversion funnels.’
This is because, to some extent, it transforms GetResponse from an email marketing tool to a platform for running a whole ecommerce business.
This functionality allows you to do the following tasks without ever leaving the GetResponse environment:-
- Make a product catalogue.
- Create and manage Facebook advertising campaigns
- Make landing pages.
- Subscribers should be added to an autoresponder cycle.
- Direct consumers to sales pages (also built in GetResponse).
- Accept payment for products
- Send abandoned cart emails as an necessary.
The conversion funnel feature is available on all paid plans. —but you should be aware that the version available within the ‘Email Marketing’ plan does not allow you to make use of any of the ecommerce functions associated with it – for example, you cannot accept payment using it on this plan, and you cannot utilise the abandoned cart recovery tool.
If you choose, you may combine third-party platforms with GetResponse conversion funnels, such as Shopify, BigCommerce, and Etsy (in some cases through official interfaces, in others through syncing tools like Zapier).
As it is, this feature is probably best suited to’solopreneurs’ or small firms looking for an all-in-one solution for developing all of the materials required to create a sales funnel.
However, merchants with huge product catalogues and significant e-commerce needs will likely be better served using a specialist ecommerce solutions like BigCommerce or Shopify as the actual selling element of the mix.
GetResponse’s website builder
GetResponse has recently added a website builder to its range of features.
This allows you to construct a website using the GetResponse interface and connect it to the domain you owned (you can also purchase your domain through GetResponse if you want).
The website builder’s templates are decent, there are many of them (around 132), and also you can add stock photos from Shutterstock directly within the builder— however, as things stand, the tool is a very basic one, just allowing you to make simple, static pages.
The “Email Marketing” plan only allows you to create one website, whereas the “Marketing Automation,” “Ecommerce Marketing,” and “Max” plans allow you to construct five.
You can simply add GetResponse forms to these, which is convenient, but I couldn’t discover an easy way to add any products I had generated in GetResponse to a test website that I built with the builder.
So, if you’re looking to use this application to create an online store, you’ll be disappointed. However, GetResponse claims that complete ecommerce abilities is on the way.
However, as a tool for building a straightforward brochure website, it will function fairly well for certain (especially web design beginners, who may find its automated “AI” builder—which creates a website for you according to answers to certain questions about your project—a fairly risk-free way to get a website off the ground—as a means of doing so).
One thing to keep in mind about GetResponse’s website builder is that the sites it generates aren’t very fast, and there’s certain room for improvement in terms of Google’s new Core Web Vitals website performance and stability guidelines.
According to my tests, the mobile versions of GetResponse-built sites did not perform well in terms of site speed or Core Web Vitals. That said, the desktop versions performed excellently on both criteria.
To be fair to GetResponse, this is an issue for many other ‘hosted’ website builders — well-known platforms such as Wix and Squarespace can also create issues in this area.
Overall, this new website builder function is now disappointing — although, to be fair, it is still in its early stages, so you may expect changes. And getting everything in one place – website, email marketing, webinars — is obviously attractive especially if you run a small business.
However, as it stands, the feature requires some improvement if it is to compete with more established website and online store builders such as Big Cartel, Squarespace, or Wix.
GetResponse Chats
GetResponse has recently included a ‘chat’ tool that adds live chat capabilities to your website (either one you’ve made using GetResponse’s new website builder function, or your own existing site) in an effort to provide a “all-in-one” marketing solution.
This function is available for all paid-for plans, however you can only able to use this on external websites (i.e., websites that aren’t built by using the GetResponse website builder) if you are on a $59 per month ‘Marketing Automation’ plan or higher as well.
To activate GetResponse Chats, add a piece of code to your site that presents a live chat option for your visitors.
When properly utilised, this handy little feature can help you boost conversion and subscription rates. And with the latest updates.
However, there is a trade-off, as with other features like this – adding more interactive functions like this to your website via scripts can have a negative effect on page loading times (which may affect your site’s performance in search results).
But there are many situations in which this kind of functionality will be quite helpful. As a result, it’s absolutely a wonderful addition to GetResponse’s feature set and one that will provide significant value to consumers.
Web push notifications
Web push notifications are another recently added GetResponse product that is not necessarily related to email marketing.
You can allow visitors to your site to opt in to web-based notifications (which you can show to your site visitors in the future regardless of the website they are browsing) by adding a small piece of GetResponse code to your site.
You can also utilise these notifications as a part of an automated subscriber path – for example, twenty minutes after a subscriber clicks on a link inside the email about a campaign you’re running, you may display a push notification in their web browser about that specific offer.
This is very advanced stuff, but some people find push notifications irritating, so it’s a function that should be utilised carefully.
The web push notifications functionality is completely available on the ‘Ecommerce Automation’ plans and higher.
Apps and integrations
There are over 204 integrations to choose from if you wish to use GetResponse with another programme or application.
These allow you to connect GetResponse to well-known e-commerce platforms, content management systems, such as WooCommerce, Shopify, and WordPress, as well as some CRM platforms, such Capsule and Highrise.
There are also a lot of helpful Google connectors. These enable you to import contacts, add Google Analytics tags into a email campaign, and connect your landing pages to Google Ads in a way that makes it easier for you to measure the success of your PPC campaigns.
Additionally, GetResponse is compatible with the synchronisation tool Zapier, which allows you to link the two together via ‘zaps,’ or “if this, then that” rules.
You can also combine GetResponse with other software through the platform’s API (Application Programming Interface), if you have the necessary coding skills. This allows you to send and receive data to and from GetResponse in any method that is suitable for your application.
Data management and deliverability
Data capture and forms
You have two options for using forms in GetResponse: either add your own HTML form and customise its design, or create a form within GetResponse using a variety of templates and customise them to perfectly match the layout of your website.
If you choose the latter option, you may add the form to your site by inserting a piece of Javascript code to display your form; this form can be shown in a variety of styles (such as bar, full-screen, a pop-up box, or slide-up).
You can use both HTML and JavaScript forms in GetResponse to gather data. These forms allow you to collect data in the standard GetResponse fields or, if you prefer, fill out custom fields of your choice.
Additionally, you have the choice of adding people to an autoresponder cycle or sending users an opt-in confirmation message.
The degree of control you have over how your popup forms are triggered and the audience you want to display them to may be the best feature of the form creation tools.
You have the choice of defining your popups’ triggers (timing, scroll events, page exits, or inactivity), the number of seconds to wait before showing them, as well as the devices you want to show them on.
(Not only can GetResponse popups collect email addresses, but they may also be used to promote deals or encourage website visitors to follow the business on social networks).
These new features provide a lot of flexibility in form implementation and are a big improvement over GetResponse’s previous form designer. (Especially when it comes to form audiences – the previous designer didn’t provide you with any device-level customizations at all).
Data segmentation options
One of my favourite features of GetResponse is the ability to send emails to various segments of subscribers at the same time (or ignore different parts). This is not the case with GetResponse’s main competitors, such as Mailchimp and Aweber.
As an example, say they’ve a subscriber list at GetResponse which is divided up into 4 segments:-
- Segment 1
- Segment 2
- Segment 3
- Segment 4
Using GetResponse, you may easily mail segments 1, 2, and 3 all at the same time (simply check three applicable checkboxes). You could also message segments 2 and 3 while ignoring segment 4.
Not only can you message or exclude several segments at the same time, but you can also do it with individual groups – for example, if you had three unique mailing lists on GetResponse, you could send individuals from all three of them.
Just remember that specific segmentation options, (such as scoring, tags, ecommerce, and events), are only accessible with the ‘Marketing Automation’ plan or higher. But even so, the features available across all the paid-plans are extensive.
GetResponse is different from its competitors because it gives you the freedom to customize your email campaign audience to a great extent. Out of the services I have reviewed, only Campaign Monitor offers a similar level of customization, but it is more expensive.
This method to segmentation is also possibly one of the most compelling reasons to use GetResponse instead of key competitor Mailchimp, which does not unlock advanced segmentation tools unless you are on the excessively priced ‘Mailchimp Premium’ plan (which begins at $350+ per month).
GetResponse deliverability
When selecting an email marketing tool, the email deliverability rate — the percentage of e-newsletters delivered that successfully reach your subscribers’ inboxes — is certainly an important thing to keep in mind.
GetResponse displays the deliverability rate of each message in your email statistics, something I haven’t seen on the metrics of many competing products. This gets a thumbs up.
Finally, Custom DKIM — a method of authentication designed to improve email security for both senders and recipients — is available on all GetResponse subscriptions (including the ‘Getresponse Free’ one). This can increase deliverability further.
GDPR
When GDPR (General Data Protection Regulation) rules were introduced, email marketing became a little more challenging. GDPR imposes tougher regulations on what constitutes consent to receive e-newsletters (as well as standards for how that consent is recorded).
GetResponse deserves praise for providing users with clear information about their GDPR obligations, as well as particular GDPR sections that make it more simple to log consent and comply with the laws.
You may also setup two-factor authentication (2FA) for GetResponse login. This ensures that a user is only permitted access after successfully presenting two or more pieces of information, such as a password and a code issued by a smartphone authentication app.
Given that data security is an important aspect of GDPR, this is a useful tool to have.
On the downside, and as previously stated, GetResponse’s landing page feature is not GDPR compliant if a Facebook pixel or any third-party cookie is used in conjunction with it – so there is clearly space for improvement here.
Ease of use / interface
Overall, GetResponse is very user-friendly. This wasn’t always the case, but the user interface has been modified in recent years, and it is now simple to use, with major functions easily accessible.
A fairly standard drop-down menu provides you access to all of the key features; and, due to a ‘widget library’ (shown below), you can customise the GetResponse dashboard so that your most often used tools / data are easily available.
GetResponse makes it simple to organize your uploaded pictures with its file management system found in the main menu.
In terms of functionality, GetResponse makes it simple to import contacts, build an email campaign, set up autoresponders, and view statistics. As mentioned before, segment management is particularly strong.
And the learning curve doesn’t seem too steep for GetResponse’s more advanced features, such as its marketing automation tools.
However, GetResponse’s form designer and landing page creator tools might still use some improvement – unlike most other features, they haven’t seen any improvement as part of the interface update. They could certainly be more user-friendly.
In terms of how the GetResponse interface compares to those of its competitors, I would suggest that Campaign Monitor is a touch more user friendly and the Mailchimp user interfaces offers a simpler design. In terms of appearance and feel, AWeber’s user interfaces is probably the most similar.
Traditionally, GetResponse’s primary usability failing had been its email editor, which was uneasy and buggy.
However, the current version of the email generator has much improved things — it has a cleaner, user-friendly drag and drop interface; it does not crash; and it is simple to use.
It’s probably not as nice as those provided by some competing apps, but it’s completely acceptable.
Customer support
GetResponse Support used to be among the most complete available for email marketing solutions, with phone support, live chat support, email support, and a variety of online training and resources.
Unfortunately, phone assistance is no longer available (unless you have the enterprise-level “Max2” subscription). Instead, you’ll have to use live chat (available 24 hours , 7 days a week) or email help.
On the plus side, I had a great experience with GetResponse’s chat service. There was no long wait time to chat with an agent, and they were all very knowledgeable about the platform.
GetResponse’s email assistance is also available in 8 languages, which is remarkable. English, Polish, German, French, Spanish, Italian, Russian, as well as Portuguese are among them.
GetResponse review conclusion
Overall, GetResponse is one of the more affordable options for hosting and communicating with an email database. It’s priced reasonably in its market, and it’s also one of the more unique email marketing tools we’ve tested, in that it supports ecommerce, sales funnels, live chat, push notifications, and webinars in addition to e-newsletters.
It’s difficult to think of a competitive email marketing solution that gives quite as much of a ‘all-around’ promise as this one does; this makes it a great choice for young business owners on a budget, as GetResponse’s ‘Free-forever’ plan offers generous features without any cost.
I’ve been particularly delighted by GetResponse’s webinar functionality – it’s feature-rich and a great value for money.
However, certain modifications to GetResponse are required.
The most crucial thing GetResponse should consider is implementing a GDPR-compliant cookie consent system for landing pages.
The interface of the landing pages may also be improved to make it more user friendly.
I’ll summarise this GetResponse review by listing the primary benefits and drawbacks of utilising the tool.
Pros and cons of GetResponse
Pros of using GetResponse
- The platform has a totally free version that may be used indefinitely.
- As long as you are willing to use a ‘Email Marketing’ plan, GetResponse is much less costly than many of its main competitors (in some cases significantly less) while offering just as much, if not more, functionality.
- GetResponse offers big discounts if you pay for one or two years in advance. It’s hard to find such great deals from other competitors.
- It gives you access to highly effective marketing automation tools.
- Its flexible approach to data segmentation makes list control quite simple – it exceeds several competing programmes in this regard.
- GetResponse’s webinar functionality is outstanding and its unique selling point (USP) – I haven’t seen this feature offered by any other competitors.
- The ‘Chats’ feature will be a very beneficial addition to many websites and, when implemented correctly, can greatly improve conversion rate.
- All GetResponse plans include a helpful (though slightly difficult) landing page generator that allows for A/B testing, which might save you a lot of money.
- The new form designer provides you with an excellent level of control over popup forms and the data they collect.
- Custom DKIM is available on all plans, including the free one.
- GetResponse offers support in many different languages.
- GetResponse meets most of the GDPR requirements, but it needs to improve the cookie consent features on its landing pages.
- The ‘all-in-one’ strategy will appeal to small business owners on a limited budget because it reduces the demand for them to invest on multiple tools.
- The widget-based approach to dashboard customization makes it simple to see important marketing data in one location.
- Whenever you sign up for the GetResponse trial, no credit card information is required.
Cons of using GetResponse
- The drag-and-drop interfaces for making landing pages and forms are a little fussy — they should be improved in terms of user experience.
- You can utilise the Facebook pixel with GetResponse’s landing page feature, but not in a GDPR-compliant manner.
- There is no phone support (unless you have a “Max2” plan).
- Split testing feature is limited to subject lines and text; it would be nice to be able to test using sender and send time too.
- The website builder needs to be improved in order to compete with more established options.
- The webinar tools in GetResponse are useful, but the recording limits are short. Paid webinars are only available with the most expensive GetResponse subscriptions.
Rating
The GetResponse overall rating is 4.3 out of 5 stars.
GetResponse alternatives
No GetResponse review can be complete without mentioning some alternatives!
AWeber, Mailchimp, and Campaign Monitor are popular email marketing platforms that compete with GetResponse.
AWeber was the most basic of the three tools discussed above, however it is a solid and reliable offering. Its primary benefit over GetResponse is that it includes phone support.
With the exception of webinars, Mailchimp offers a list of features that is broadly similar to GetResponse; the key benefit it has over GetResponse is that it integrates more easily with other services.However, it is very pricey in comparison, and Mailchimp costs you for every contact on your list, including those who have unsubscribed.
Campaign Monitor is another pricey alternative, although it does have some stunning design templates and a very user-friendly interface.
Interestingly, many online shop builders are now include email and other online marketing services in their offerings — for example, Shopify and Squarespace, as well as Wix, all include built-in email marketing tools. Given this and the fact that GetResponse is currently a hybrid platform for both creating websites and email marketing , these products have officially become alternatives to GetResponse, although ones with less advanced email marketing features.
FAQs:-
1. Can I use GetResponse for free?
The ‘Getresponse Free‘ plan provides you with indefinite free access to a limited version of GetResponse that works with mailing lists of up to 500 members. Alternatively, a fully working 30-day free trial is offered (for lists with up to 500 subscribers).
2.Is GetResponse legit or not?
The email marketing service provided by GetResponse for small businesses is completely legitimate. It securely maintains your customer data and provides a secure method of managing your subscriptions.
3. Is GetResponse easy to use?
Yes, in general. However, several elements, particularly the landing page creator and form designer, are not as intuitive as they could be.
4. Is GetResponse a CRM platform?
GetResponse is more than simply an email marketing service. It also has webinar marketing, CRM, social media marketing, lead generating, and e-commerce capabilities.
5. How much does GetResponse cost?
GetResponse has six options to choose from: free, email marketing, marketing automation, ecommerce marketing, max, and max2. The first 3 premium subscriptions cost $19, $59, and $119, as well, to host a list of 1,000 contacts. The rate for the ‘Max’ plans is negotiable. As your list size grows, the pricing also increases.
6. Which is better: Mailchimp or GetResponse?
Mailchimp’s interface is arguably slicker and more user-friendly to use than GetResponse’s, but we believe GetResponse is a better value because it does not charge you for hosting unsubscribed contacts of your account and offers a variety of features that Mailchimp does not currently offer (such as webinars and live chat). The significant differences between GetResponse and Mailchimp are highlighted in this comparison.
How we checked this product — and how you can trust this review
We put this product to the test through independent studies and, especially, hands-on experience.
We assist clients with email marketing campaigns on a daily basis and have excellent knowledge of the GetResponse platform (which we use on multiple projects). So this GetResponse review is based on writing e-newsletters from scratch, as well as automating e-communications using it.
Additionally, we have a strong honesty policy — whereas we do make use of affiliates links to fund our studies and testing, we strive to be 100% truthful in all our conclusions.
